Current Situation and Trend Analysis of China’s Bakery Industry
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摘要: 中国焙烤行业自改革开放以后进入了快速发展的阶段，并受亚洲周边国家和地区，以及欧美国家的发展影响。从中国焙烤行业近20年来的发展进程来看，中国焙烤行业发展具有起步晚，发展快，多样化的特点，尤其是进入21世纪后。本文通过对中国现代焙烤行业的发展历史以及现状的分析梳理，洞察中国焙烤行业当前的五大发展趋势：场景多样化驱动烘焙食品消费需求增大、产品健康化与新鲜化日趋明显、“焙烤+”跨界复合化、家庭烘焙兴起、预制烘焙迎来快速发展期。Abstract: Since the reform and the opening-up, China’s bakery industry steps into the period of rapid growth and is influenced by the neighboring Asian countries, and the European and American countries in the meantime. Viewed from the general growth of China’s bakery industry in the near 20 years, the development of China’s bakery industry starts late but grows fast and in variety of ways, especially after entering the 21st century. According to the research on the development path and current situation of China’s bakery industry, this thesis is trying to gain the insights into the development trends of the industry, such as diversified consumption scenarios driving the increasement of bakery food consumption demand, the healthy bakery, bakery plus, the home baking, and the pre-made bakery, etc.
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Key words:
- bakery industry /
- bakery food /
- healthy bakery /
- bakery plus /
- home baking /
- pre-made bakery
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